Lately is a social media tool that uses artificial intelligence to learn about your audience and generate content that fits their interests and needs.
Lately is an advanced generative AI tool designed to enhance social media marketing by repurposing long-form content into effective social media messages. Its unique value proposition lies in its ability to analyze prior social media performance and generate high-engagement posts tailored to specific audience needs.
To use Lately, begin by connecting your Hootsuite account and uploading your long-form content. The AI will analyze your previous posts and create a Voice Model to generate optimized social media messages.
Ideal users include social media managers, marketers, and businesses of all sizes across industries such as technology, healthcare, media, and education.
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